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Larry Mersereau, CTC

Speaker? Yes. Consultant? Yes. Trainer? No. Entertainer? No.
Corporate Alliance? No. Security Alliance? No.

Credentials/titles

President, PromoPower Presentations & Consulting

Biography

Give your attendees the competitive advantage they can only get from Larry Mersereau's Real-World Business Development Strategies and Tactics. You can count on Larry to deliver solid return on investment, for your attendees, for your organization, and for any sponsor who may be backing his appearance.

You'll enjoy the full benefit of Larry's 31+ years of experience in the trenches, both as a marketing executive and a business owner. Now an in-demand speaker, author and consultant, he addresses dozens of association, corporate and franchise audiences every year. Educated at Drake University ... a long time ago ... he remains an avid student of both marketing and the psychology of success.

He carries the mission of bringing you his own enterprising twist on the latest and best business development techniques available.

Presentation Titles and Description

Keynotes

OPPORTUNITY KNOCKS

Brace yourself for a swift kick in the cant's! Yeah, it's one dog-eat-dog world out there. But somebody's going to make money in these challenging times, and it might as well be you. You'll discover Larry's Three Dimensions of Success, and how you can use them to define and pursue a prosperous, fulfilling future. You'll take home real-world success tools that you can use every day to build your business or career while maintaining a satisfying personal life in the process.

SECRETS OF THE MARKETING MASTERS

Are you getting the return on investment you deserve from your marketing budget? Can you even tell? Whether you are directly involved in your organization's marketing activities, or just have to live with what a staff or agency comes up with, you'll take home a new appreciation of the strategic side of marketing, from branding and positioning to growth strategy and advertising and promotion.

Seminars/Workshops

MARKETING MAKEVOVER [aka: Advertising Alchemy]

This program delivers a sure-fire booster shot for your sales?and PROFITS! Discover the secrets that top advertising "creatives" use every day to design and write powerful marketing communications of all kinds. You'll participate in the live rebirth of marketing materials provided by your fellow program participants - that's right, real-world stuff from your own industry ... your peers! Display Advertising, Brochures, Flyers, Sales Letters and Self-Mailers... even Web Sites are fair game. You'll use your new skills immediately to capture your prospects' attention, walk them step-by-step through your riveting communiqu?, and demand RESPONSE!

HOW TO CREATE DIRECT MAIL PROMOTIONS THAT SIZZLE?AND POP!

You'll learn proven techniques you can use time after time to launch and sustain winning direct mail promotions. From simple post cards and self-mailers to full-blown packages, you'll see what works(and what doesn't). Discover copy writing and graphic design techniques formulated to grab your prospects' attention, walk them through your compelling message, and motivate them to buy. You'll learn how to establish, maintain and exploit your database so you can stop squandering precious resources mailing to bloated lists, and zero in on a highly-responsive audience. Enough with the aggravating cold calls already ? learn how to get qualified prospects to actually come looking for you.

Publications/Books

     

Media Bytes Or Testimonials

Thank you for making me look good! Your preparation, customization and follow-up make you one of the "lowest maintenance - highest return" speakers we have ever used in our convention events.
- Michelle Desreux
Uniglobe International, Inc.

You were outstanding, and several of our executives commented that your session alone was worth the price of registration. Everyone was energized by your simple, but very effective suggestions and techniques for successful marketing.
- Barbara McConnell
Food Industry Association Executives

Fees

For fee information, please contact (262) 853-4627.

Travels From And Travel Requirements

Valparaiso, Indiana. Coach air fare, Hotel night before program, per diem to cover meals and ground transportation

Who Should Hire Larry And Why

You'll enjoy a results-oriented program, focused on your audience's specific needs and challenges. A balanced mix of valuable content, practical examples from your own industry, plus guided audience interaction keeps your attendees engaged, and ensures a unique, relevant, business-building experience.

Larry Mersereau

Favorite Quote

"In times of turbulent change, the most dangerous strategy is to stay the same."