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Joe Calloway

Speaker? Yes. Consultant? Yes. Trainer? Yes. Entertainer? No.
Corporate Alliance? No. Security Alliance? No.


Author, "Becoming A Category Of One: How Extraordinary Companies Transcend Commodity And Defy Comparison"; Business consultant and speaker on branding, customer focus, and competitive positioning. Owner of Mirror Restaurant in Nashville, Tennessee.


Joe Calloway is a restaurant owner, business author, and branding consultant whose client list reads like a "Who's Who" in business... from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM.

Joe is a guest lecturer with both the Graduate School of Business at the University of Tennessee and the Center for Professional Development at Belmont University. Joe is also a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television's Food Network.

A recent issue of Sales And Marketing Management Magazine called Joe "an expert on developing customer focused teams," and a National Customer Services Advisory Board called Joe "one of the most innovative and compelling people in the service industry."

Presentation Titles and Description


Becoming A Category of One - How Extraordinary Companies Transcend Commodity And Defy Comparison

Don't strive to be a leader in a category. Create a separate category and be the only one in it. That's true differentiation. This presentation offers compelling, practical strategies for businesses looking to success as a soft economy and market uncertainties meet an intensely competitive environment.

Building Your Brand From The Inside Out -- The People Behind The Promise

Your brand isn't your advertising or your logo. Your brand is created by your people and every experience, good or bad, that they create with customers. Learn how extraordinary companies of all sizes become the brand of choice in their market.

Focus On The Customer -- Winning And Keeping Today's Tough New Customer

Some companies talk a good game of "exceeding the customer's expectations," but precious few actually deliver. Today's customer has higher expectations than ever before and the bottom line in business is this: make the customer happy - bring the customer back. It's a total team effort that requires the commitment of everyone in the organization.

Taking It To The Next Level -- How Great Companies Keep Getting Better

Continuous improvement depends on critical success factors including a willingness to embrace change, leadership that creates a shared vision, and the ability to constantly find new and better ways to create value.


Keynote presentations can be offered as half-day workshops.



Media Bytes Or Testimonials

"Joe Calloway is an expert on high performance strategies for organizations focused on customer service."
- ITDS Intelicom Services

"Simply fantastic. Your keynote presentation on Branding could not have been better. You truly customized the information and gave our group plenty of great insights to take home. Your information was great and your delivery was fantastic."
- Roni Townson
SPECS Program Director


For fee information, please contact (262) 853-4627.

Travels from and travel requirements

US, Canada, Mexico, and Caribbean (except Hawaii - see below): Full coach (i.e. Y fare) air fare, hotel, ground transportation, meals.

Hawaii, Overseas: First Class air fare

Who Should Hire Joe And Why

When a soft economy meets intense competition, how do companies win and keep customers, build their brands, and take their business to the next level? They differentiate by creating compelling customer experiences. Whatever business you are in, every customer experience you create works to either build your brand, and win customers, or weaken your brand, and lose customers. Joe Calloway helps great build their brands with the power of people.

Joe Calloway

Favorite Quote

"Your brand is not your advertising. Your brand is the experience that your people create for your customers. A strong brand wins customers and creates loyalty."

- Joe Calloway